TACKLING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, in which deceptive practices aimed at generating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosystem. To a

Unlocking the full potential of your publisher revenue requires a keen understanding of user behavior and effective conversion tracking strategies. By utilizing conversion tracking, you gain invaluable information into which strategies are truly driving results. This understanding empowers you to refine your approach, redirecting resources towards